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Visual Communication Design

Program Overview:This program is tailored to the needs of modern life and helps graduates enhance their global perspective and creativity in design through our focus on conveying image data in art design as well as modern media interaction and the emerging design of everyday life. We stress fine artistic cultivation, strong creative thinking skills and hands-on competence for students, preparing them not only with basic theory necessary for the profession but also with awareness of forward-looking concepts and accomplishments. Our graduates are qualified professionals who are able to work in advertising design and packaging, books and web as well as film, television and media imaging.

Award:a four-year bachelor’s degree inFineArts

Hands-on practice:course project, field trip, internship, graduation project.

Career Opportunities:Visual Communication Designgraduates can get jobs in sectors such asadvertising media, packaging, journalism, publishing, websites or art education fordesign, research or management,and they can pursue a master's degree in related fields.

Main courses:Basic Modeling, Color Foundation, Design Basis, Introduction to Design, Creative Graphics, Computer Graphic Design, 3D Computer-Aided Design, Layout Design, Advertising Design, Packaging & Print Design, Corporate Identity Design, Bookbinding Design, Display Design, Web Design, Advertising Planning & Copywriting, Photography, and Illustration.