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MICE Economics & Management

Program Overview:Established in 2006, MICE Economics & Management is the first undergraduate MICE program to have been established in the Province of Fujian. The Program boasts a distinguished industry-oriented objective and a curriculum rich with hands-on practice with new and creative technology. It combines a number of disciplines - economics, management, communication, marketing, MICE and more - to build up skills and knowledge for exhibition, conference and events management, particularly sharpening students’ competence in exhibition planning, business and exhibition invitation, event planning, conference organization & assessment, and cross-cultural exchanges

Award:4 year bachelor’s degree

Annual intake:60

Why choose this program?

This program is the first one of its kind in the Haixi Economic Zone to satisfy the growing need in this area. Over the years, our graduates contribute significantly to the surging growth of the Haixi Economic Zone, the promotion of the local culture of Xiamen and South Fujian, and the development of modern MICE in China. They enjoy a good reputation in the industry. Over the years their employment rate stands at more than 96% and they have had access to the Scholarship of MICE China since 2013. The Program has been a pilot program for MOE Excellent Engineering Talents Development Plan since 2013.

Course List: